Digital Transformation Committee
This is a forum for discussion and knowledge-sharing on digitalization, technological innovation, and modern solutions in the areas of business and public administration. The committee monitors current challenges related to digital transformation, supports the development of common positions on proposed legal regulations and digital standards, and shares knowledge on emerging trends, tools, technological solutions, and best practices in the digitalization of processes and services.
Committee Chairpersons
Jan-Michael Junell
Country Manager | WeAre Solutions
I’m a Country Manager at WeAre Solutions and founder of Jan-Michael Junell Consulting, with over 20 years of experience in digital transformation, business development, and M&A across the Nordics and Poland.
I chair this committee to help members solve real challenges through collaboration – sharing what works, facilitating knowledge exchange, and creating practical value everyone can use.
Marzena Zahlin
Senior Banking Ecexutive, SPCC Board Member
Experienced banking executive with genuine interest in digital transformation.
The transformation driven by digitalization can only be compared to the industrial revolution. The automation of numerous processes and the use of machines laid the foundations of the modern world. It increased human productivity a thousandfold, reshaped societies as cities expanded, and made the world smaller through physical connections such as roads, railways, and airlines. Yet, it also came at the cost of faster resource depletion and climate change.
I see digital transformation as an interdisciplinary process that must be examined from multiple perspectives—technology being just one of them—which makes it even more fascinating. Having studied Digital Transformation in a program organized by the University of Cambridge in 2025, I had the opportunity to discuss both the opportunities and risks it brings across different industries.
The financial sector, having been among the first exposed to the impact of digitalization, has had to quickly adapt to changing customer expectations and increasing cybersecurity challenges. Today’s managers must not only master their industry expertise but also navigate two critical challenges: the accelerating pace of digitalization and the need to operate in an environment that is more unpredictable than ever—along with all the consequences this brings for the organizations they lead.
Członkowie Komitetu
Siren Knudsen
Head of Digital Transformation and IT | PURO Hotels
Tomasz Szczęsny
Manager – Data Poland | Tietoevry Create, Central Europe
Paulina Szymatowicz
Business Unit Director | Avenga
Jakub Rudzki
Chief Information Officer (CIO) | Vincit
Piotr Połatyński
Site Director | Demant Polska
Kamil Dzięgielewski
CEO & Co-Founder | Data Rise Lab
Maria Onikki-Górski
Country Manager | Leinonen Poland
Committee Coordinator
Nelly Werle
Project Manager
