
Digital Transformation Committee
This is a forum for discussion and knowledge-sharing on digitalization, technological innovation, and modern solutions in the areas of business and public administration. The committee monitors current challenges related to digital transformation, supports the development of common positions on proposed legal regulations and digital standards, and shares knowledge on emerging trends, tools, technological solutions, and best practices in the digitalization of processes and services.
As a committee, our goal is to respond to the real needs of SPCC member companies and address the actual challenges they face in their day-to-day operations. We focus on practical topics and real-life experiences, creating a space for open knowledge sharing and meaningful discussions.
In 2025, we have planned four meetings, during which digital transformation practitioners will share their hands-on experience, lessons learned, and practical insights with the SPCC community. Each session is designed around case studies and real business challenges, ensuring tangible value for participants. Discover our upcoming initiatives.
Committee Chairpersons

Jan-Michael Junell
Executive Partner | Eclipse Group

I’m an Executive Partner at Eclipse Group and founder of Jan-Michael Junell Consulting, with over 20 years of experience in strategic advisory, business development, and M&A across the Nordics and Central & Eastern Europe (CEE).
I focus on helping organizations turn growth ambitions into execution — supporting leadership teams in market entry, cross-border expansion, and operational scaling between the Nordic and CEE markets.
I chair this committee to help members solve real business challenges through collaboration — sharing practical insights, facilitating knowledge exchange, and creating tangible value for the business community.
I chair this committee to help members solve real business challenges through collaboration — sharing practical insights, facilitating knowledge exchange, and creating tangible value for the business community.

Marzena Zahlin
Partner – Amrop Dk, SPCC Board Member

Experienced banking executive with genuine interest in digital transformation.
The transformation driven by digitalization can only be compared to the industrial revolution. The automation of numerous processes and the use of machines laid the foundations of the modern world. It increased human productivity a thousandfold, reshaped societies as cities expanded, and made the world smaller through physical connections such as roads, railways, and airlines. Yet, it also came at the cost of faster resource depletion and climate change.
I see digital transformation as an interdisciplinary process that must be examined from multiple perspectives—technology being just one of them—which makes it even more fascinating. Having studied Digital Transformation in a program organized by the University of Cambridge in 2025, I had the opportunity to discuss both the opportunities and risks it brings across different industries.
The financial sector, having been among the first exposed to the impact of digitalization, has had to quickly adapt to changing customer expectations and increasing cybersecurity challenges. Today’s managers must not only master their industry expertise but also navigate two critical challenges: the accelerating pace of digitalization and the need to operate in an environment that is more unpredictable than ever—along with all the consequences this brings for the organizations they lead.
Committee Members

Siren Knudsen
Head of Digital Transformation and IT | PURO Hotels

Tomasz Szczęsny
Manager – Data Poland & Ukraine | Tieto Tech Consulting

Paulina Szymatowicz
Business Unit Director | Avenga

Jakub Rudzki
Chief Information Officer (CIO) | Vincit

Piotr Połatyński
Site Director | Demant

Kamil Dzięgielewski
CEO & Co-Founder | Data Rise Lab

Maria Onikki-Górski
Country Manager | Leinonen Poland
Committee Coordinator

Nelly Werle
Project Manager
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