Sweden was ranked at top spot in the 2016 Country RepTrak rankings,  with fellow Nordic nations Norway, Finland and Denmark close behind, at fifth, sixth and eighth place respectively. 

The rankings are based on more than 58,000 ratings collected in the first quarter of 2016, which measure consumer perceptions of whether a country has an advanced economy, an appealing environment and an effective government.

Why is Sweden #1?

• A great place for families with 16 months of parental leave and free day care services

• Invests in green living

• Favorable economic growth

• A safe country for women

• High transparency in the media

• Beautiful nature and fresh air

Top ten countries in 2016 Country RepTrak®:

Source: www.reputationinstitute.com