Swedish fashion remains on trend abroad, with exports rising by nearly seven percent last year according to a new report.
Sales for the Swedish fashion industry amounted to 237 billion kronor in 2013, with exports accounting for 62 percent of that, figures released by the Association of Swedish Fashion Brands (ASFB).

"Many of our Swedish fashion brands are well established in Sweden and have a rather sober view of how much growth there can be here. They look increasingly outside Sweden, and while e-commerce is increasing, that opens up the global market," Emma Ohlson from the group told Swedish newspaper Svenska Dagbladet.
The success of Sweden's fashion industry abroad contrasts with a dip of 0.2 percent across the country's export industry.

Despite what appears to be a growing appetite for Swedish fashion abroad, it is too soon to predict the industry's total export figures for 2014.

But according to Emma Ohlson, a "double-digit" percentage increase is possible - something that she says the fashion industry would be "very happy with".

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Photo: Lena Granefelt/Sweden.se