"Correct Marketing Communications"

Marketing communications is the process of communicating information to other entities. It requires six elements: information source, message, communication channel, recipient, and the encoding and decoding processes. The information source is the entity that has information to share, for instance some company. The message is the information coming from the source, such as price reductions, conveyed through the communication channels (e.g., newspaper advertising). The recipient is the person the message reaches. 

 

 

During the workshop we will discuss, among other things:

 Advertising slogans

 Newsletter content

 Social media posts (Facebook, Instagram)

 

The meeting will be hosted by Ms Olga Marek-Kostrzewska, a Polish language teacher at the Lingua Polonica school, and a marketing and PR specialist by profession. She built her experience working for companies such as Benefit Systems and at numerous marketing conferences.

The meeting will be held in Polish.

To confirm your participation, please contact:

Timea Balajcza, spotkania@balajcza.pl

tel.: +48 601 913 446

 

 

 

 

 

 Please be informed that the participation in the "Online Breakfast with BALAJCZA" and "Online Workshops with BALAJCZA" is tantamount to consenting to the use and dissemination by the organizer, i.e. BALAJCZA sp. z o.o. (KRS 0000659805), of the image of the persons participating in the "Online Breakfast with BALAJCZA" and "Online Workshops with BALAJCZA" provided for in Article 81 of the Act of February 4, 1994 on Copyright and Related Rights.

 By signing up for the webinar, you consent to receiving marketing information from BALAJCZA sp. z o.o. and the processing of personal data in accordance with the Data Protection Policy published on the website www.balajcza.pl