The Netto retail chain was named the Market of the Year 2019 in the Most Innovative Retail Concept category. At the 12th FMCG Market Congress, the brand was recognised in particular for the execution of its 3.0 concept underlying the retailer’s innovative retail stores.

The Market of the Year is a coveted contest that rewards the best retail chains and grocery stores in several categories. In the 12th edition of the contest, whose winners were announced during a ceremony of the FMCG Market Congress, the Netto chain won the Market of the Year 2019 award in the Most Innovative Retail Concept Category in the medium box segment for the execution of its 3.0 concept. Netto was recognised for its innovative approach to the discount store format taking account of fast-evolving consumer needs, and especially for the comfortable shopping experience and complementarity of its offering.

“The FMCG Market Congress is an important industry event we could not miss”, says Janusz Stroka, CEO at Netto Polska. “We are more than happy that the changes taking place within our business have been appreciated by industry experts. We have been deploying Netto 3.0 in a staged approach since last year. By the end of the year, we plan to launch 40 new and refurbished stores that will follow this concept. The prize is yet another proof that we are changing in the right direction, having set the goal of making our customers more comfortable.”

The Netto 3.0 concept envisages the delivery of an outstanding shopping experience to customers, relying on an innovative and transparent Scandinavian design, ambient music, wide and comfortable aisles, more fresh vegetables and fruit, a broad selection of gluten-free, lactose-free, sugar-free and certified organic products, an extensive TO GO section with fresh salads, juices and snacks, or freshly baked bread in selected stores – the solutions and product selection follow the latest trends and satisfy consumer expectations.

The Netto 3.0 concept is based on four strategic pillars:

• Scandinavian nature – Scandinavian values and Scandinavian design
• Benefit – keeping prices low, ensuring top quality and cooperating with local communities
• Boldness – distinctive communication, clear-cut direction of changes
• Simplicity – minimalism and ease of navigation, simple store management and customer service solutions