The agency chosen during the tender will be responsible for preparation, support and implementation of company’s communication campaigns. Activities will include offline and online media as well as creating the communication platform. There are nine companies invited for the tender  - said Filip Fedorov, Marketing Director of IKEA Retail.

Some of the agencies who are taking part in the tender, already cooperate with IKEA Retail in Poland, i.e. Grey Poland and Kalicińscy.com. Moreover, the list includes: DDB&Tribal, VML, Saatchi & Saatchi, BBDO, Agencja Bardzo, Lvov, Scholz&Friends.

IKEA provides salaries for joining the tender procedure. They are dedicated for the agencies that will be qualified for "tissue sessions" (5 000 PLN) and finalists (15 000 PLN).

The coordination of the tender is in the hands of external advisor - Monika Nowaczewska (Lidermatic).

The end of a tender is scheduled for the first half of May 2017.