H&M Unveils Recycled and Organic Fashion

15-02-2011

H&M will debut a range of environmentally friendly fashion this spring, the retailer has announced.

The Conscious Collection, for men, women and children, is made from sustainable materials including organic and recycled fibers, H&M said. The collection will be on sale in all H&M stores from April 14.

Items in the collection will include blouses, tunics, T-shirts, dresses, skirts, blazers and trousers. These will be made from organic linen, polyester recycled from PET bottles and textile waste, and Tencel – which H&M describes as a “silky, renewable material produced with minimal environmental impact”.

“It’s not just about organic cotton any more. The possibilities for creating a complete fashion statement with eco-smarter materials are huge now,” head of design Ann-Sofie Johansson said. “By designing recurring Conscious Collections we have the opportunity to show in a variety of ways what’s possible using more sustainable fabrics.”

Last month the clothing chain unveiled Waste, a new line made completely of left-over pieces from their Lanvin collection.

 

Designed by i2D