Chandler Chicco Agency and Mmd Form Strategic Alliance
-- World’s Largest Independent Healthcare-Specialist Agency and Leading Eastern European Consultancy Partner to Provide Healthcare Communications Solutions --
New York, October 2, 2006 – Chandler Chicco Agency (CCA), the world’s largest independent healthcare public relations agency, and Mmd, a leading PR and public affairs consultancy in Eastern Europe, today announced the formation of a strategic alliance. The partnership will allow Mmd to gain broader access to the US healthcare market, and provide inroads for CCA in 18 countries across Central Eastern Europe, South East Europe and Russia.
“We are delighted to partner with CCA as it will further strengthen our portfolio of top-class services we provide in our healthcare practice area,” commented Alistair McLeish, chairman of Mmd. “We are looking forward to sharing our expertise and experience in Eastern Europe with CCA.”
Both CCA and Mmd specialize in public relations, corporate communications and public affairs, delivering both single country and pan-regional campaigns for multinational pharmaceutical clients such as Allergan, Novartis, and Sanofi-Aventis. Chandler Chicco is a healthcare-specialist agency, while Mmd focuses on five practice areas, including healthcare, technology, and business-to-business.
“The healthcare and pharmaceutical market across Eastern Europe is characterized by fast growth and complex healthcare systems,” noted Robert Chandler, co-founder and principal of CCA. “This strategic partnership with Mmd will allow us to better assess and serve our clients’ needs in this region.”