Budimex has begun its new advertising campaign. It was entrusted to San Markos Agency, which won this contract in a tender.

San Markos is responsible for preparing the marketing communication strategy, creating all ATL and BTL materials and corporate identity of this development company. The communication strategy and creative concept prepared by the Agency includes both image and product campaigns.

The main idea is to present Budimex Real Estate as the client friendly company, focusing on the clients' needs and the sense of safety.

The campaign will last the whole year through and includes radio, internet and press, also the opinion leading titles. It will concentrate on the cities of Warsaw, PoznaÅ„ and Cracow.