SanomaWSOY has agreed to acquire all shares in the Polish educational publishing company Nowa Era Sp. z o.o. The acquisition is subject to the approval of Polish antitrust officials.

“Educational publishing is one of our key growth areas. This acquisition is one step forward in reaching our goal to become the leading European educational publisher,” says Hannu Syrjänen, President and CEO of SanomaWSOY.

“With this transaction, we will gain entry to one of the Central Eastern Europe's largest educational markets. Nowa Era is a fast growing and strong number two player in the market, with a professional and skilled organisation and a talented management team - we believe it has excellent opportunities to gain market leadership in Poland," says Jacques Eijkens, CEO of SanomaWSOY Education. Nowa Era is also a partner for SanomaWSOY's international eLearning publisher Young Digital Planet.

Nowa Era group will be consolidated with SanomaWSOY Education. Mariusz Koper, Chairman of the Board of Nowa Era, will continue in his position and will join SanomaWSOY Education's management team. "I believe that SanomaWSOY can bring us considerable resources and know-how to further develop our operations in the Polish market," says Mariusz Koper.

Nowa Era offers a wide range of educational materials in all subjects for both primary and secondary educational levels. Established in 1992, Nowa Era has grown rapidly both through organic growth and acquisitions. In 2006, it has acquired an 80% shareholding in Vulcan, the market leader in management software for educational institutions. In total, Nowa Era group employs 430 persons.

Source: http://www.sanomawsoy.fi/Default.aspx?l=3