eurobrand2007 - Europe's first brand value study - aims to raise awareness of brand values in two perspectives, the management perspective and the economic perspective.

It provides an overview and ranking of Europe's 50 most valuable brand corporations and 25 most valuable single brands. Furthermore a Country & Industry Analyses, detailed Country Reports and an Executive Summary are provided.

In the course of eurobrand2007 more than 3000 brand corporations and their single brands in 24 countries and 16 industries have been examined. In contrast to other international brand studies, eurobrand2007 also includes brands that are not publicly listed, which are very significant in Europe.

eurobrand2007 explicitly views brand management from a European perspective, which acknowledges regional cultures and preferences. Therefore not only single brands but also brand corporations which manage brand portfolios of single brands (addressing these regional differences) are examined and ranked.

The aim of the study is to obtain an overview of the brand values of European brands and industry structures as well as to describe of how the values of brands are indicators of economic prosperity.

The leader of this year ranking of most valuable brand corporations is finnish NOKIA, followed respectively by LVMH (France), Unilever (U.K.),Telefonica (Spain), Vodafone (U.K.), Mercedes-Benz (Germany), Deutsche Telekom (Germany), BMW (Germany), France Telecom (France) and  inBEV (Belgium).

Other Scandinavian brands in the top 50 are Ericsson, Ikea, H&M, Carlsberg, TeliaSonera and Maersk.

eurobrand2007 - Europe's first brand value study - aims to raise awareness of brand values in two perspectives, the management perspective and the economic perspective.

Source: http://study.eurobrand.cc/