On the 5th of September in Copenhagen the European Capital of Culture 2014, Umeå, and VisitSweden start a tour through Europe. People across Europe will get the chance to experience the Northern Lights, Sami culture, as well as 4.9 tonnes of crystal clear ice. A spectacular see through exhibition centre resembling a giant ice cube, camp fires and a traditional Sami ‘kåta’, the Sami version of a Nordic teepee, will bring a taste of the unique culture of Umeå.

Four huge ice blocks is just one of the attractions when Umeå goes on a tour around seven European cities. Armed with everything good from Umeå and Northern Sweden it will give passers-by a taste of the magnificent northern Swedish landscape and nature, and show the contrast between Northern Swedish summer and winter along with the eight Sami seasons. The midsummer celebration, Northern Lights and Swedish lifestyle will share the space with music, and contemporary interior design from development project Designlabland.

”Increasing numbers of Europeans have visited Sweden, but few have been to Umeå and experienced the incredible nature and culture that can be found in Northern Sweden. Now Umeå invites people across Europe to come and experience the Northern Lights, the unique Sami culture and the crystal clear ice that each year is used to build the world renowned ICEHOTEL. Passers-by can watch skilled artists bringing ice sculptures to life.” says Viveca Burkhardt, Global PR Manager at VisitSweden.

The Caught by [Umeå] tour will visit Warsaw, London, Amsterdam, Paris, Barcelona and Hamburg. See the tour schedule and sneak a peek at the semi-finalists in Artists Caught by [Umeå] on www.caughtbyumea.com/tour/

Swedish music, film and art will be shown throughout the exhibition days, the semi-finalist photos, films and designs of the creative competition Artists Caught by [Umeå] will be displayed, and in the evening the spectacular Northern Lights show will shine.

Where: ul. Gen. Tokarzewskiego-Karaszewicza, Warszawa
When: 12-13 September, 11.00h – 18.00h

Programme
11.00 – 18.00 The event space is open to the public
                      - Ice sculpting
                      - A selection of Swedish culture and Sami traditions, music, film, design
                      - Semi-finalist exhibition showcasing the creative competition Artists Caught by [Umeå]
                      - Northern lights show all night

Find out more about Umeå the European Culture Capital of the Year 2014 and Sweden: www.umea2014.se

Source: VisitSweden

Contact:
Viveca Burkhardt
PR Manager, VisitSweden
e-mail: viveca.burkhardt@visitsweden.com
tel. +46(0)721-8888-19