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Despite of an overall decline in the global toy market, LEGO is optimistic with regard to prospects for the second half of 2009.
LEGO has reported a 23 percent increase in sales compared with the first half of 2008. It has also posted a huge increase in earnings before interest and tax (EBIT).

Ole Kirk Christiansen, founder of the LEGO Group, patented the LEGO brick in Copenhagen on 28 January 1958, and consequently laid the foundation stone for the global success story of the colourful building element.