Report: Cushman & Wakefield | The 40+ and 50+ generations are changing the rules of the game in commerce.
Poland is entering the era of the ‘silver economy’, and the 40+ and 50+ generations are changing the rules of the game in retail.
In their latest report, ‘The 40+ generation in the spotlight’, Cushman & Wakefield experts analyse how the growing group of customers aged 40+ and 50+ is redefining the retail market – from shopping preferences to expectations of shopping centres and e-commerce.
In this report, you will find:
- How the shopping priorities of the 40+ and 50+ generation are changing.
- Why locality, convenience and time savings are becoming key.
- What retail formats silver shoppers prefer and what they expect from shopping centres.
- Why e-commerce for older age groups requires a new approach.
- How physical activity and lifestyle influence consumer choices.
- What ‘caring and convenient’ demand means and how to prepare for it.
